GOING TRASHY TO
GET YOU STREAMING
Despite being one of the biggest Netflix markets, the UK isn't a huge fan of non-English content. Despite having around 15000 titles to choose from, but British subscribers usually choose the ones they can already understand. They've only tried shows like Squid Game & Money Heist, which became trending. So how do we keep this interest and have them watch other foreign language content on Netflix?
Katie Eugster Selina Coorens Rafter Manguiat
Art direction - Katie Eugster, Selina Coorens
Copywriting - Rafter Manguiat
Mentor - Sandra Valencia
BRITS LOVE TO GOSSIP It's their favorite guilty pleasure, used to socialize, share information, and even get away from stress. Gossiping is also their way to catch up from anything that's going on around them.
NETFLIX TRASHIEST MAGAZINE
Netflix promotes its foreign language shows in a trashy way that they just love. We'll turn plot points into juicy articles that will have Brits hooked, just like how they would with regular gossip. The campaign spreads all over the media where they'd usually get their tea.