RENOVA'S
GOTTO GO GUIDE
PROBLEM
This is a universal inconvenience: you gotta go, but you're far from home. In any city, there are toilets all around you. But how the heck can you find one? And not just any old toilet, but a clean one?
Art direction - Vérane Dimeglio, Selina Coorens
Copywriting - Brooke Mason Cheney
Mentor - Yigit Unan
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SOLUTION
Renova's Gotta Go Guide is the tool for any toilet-goer. With a crowd-sourced map that shows toilets with ratings and reviews, you'll navigate any city like a potty pro. Relieve yourself with ease and seek out the very best bathrooms.
CAMPAIGN
To introduce the app Urban posters will be spread out to call the audience to contribute to the Gotta Go Guide.
ROLL OF APPROVAL
All toilets on the guide pass Renova's triple-ply criteria:
Clean Affordable Private
GOLDEN ROLL
For thrones that go above and beyond with incredible interiors, we award with the Golden Roll and get Renova premium toilet paper.
