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My BMW
Socials Promo

INTRODUCING THE APP

With the help of Media.Monks, BMW launched a social media campaign to introduce their new 'My BMW' App. The purpose of this campaign is to show all the benefits and features BMW cars have with the app.

Art direction - Léa Soulard, Madalena Marques, Selina Coorens

Creative Direction - Mariëlle Tollen 

Instagram Reel 

REELS & CAROUSELS

The challenge was to create premium contact from BMW but also go with the trends of instagram. As inspiration we took the famous collage trend, to show some dynamic but still a modern look and feel. 

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